Reading 6
Chapter 6: Making Yourself Known in the Marketplace
Face to face meetings with potential employers is a great first step in making yourself known in the creative marketplace.Even if they don't have a job opening they may know someone who does and now you are starting to make connections in the industry.
Sending a letter is also a good way to make yourself know. You should include a resume and
cover letter.
Promotional samples can be used to introduce your work or remind contacts of it after a presentation. A single piece of all purpose material and one or two well presented samples of your work can be more effective than showing all of the contents in your portfolio.
Speculative presentations are usually informal, so wear clothes that are comfortable, smart and add to your self confidence.
Be professional. Be on time, make eye contact, be familiar with interviewers work, be prepared for any requests that might be made, be prepared for the worst. Bring your phone in case you are delayed.
Sending a personal thank you card after a presentation is a good way to keep your work in the minds of the potential employer. You can also have an easily accessible personal website, advertising in sourcebooks, and follow up visits.
