P2- Kids in the Kitchen









Reading 3

Reading 3
Chapter 4: Creating a Good Portfolio

A good portfolio demonstrates that you understand what the employer or commissioner requires. It also showcases your work at its best.
Looking at your creative strengths and weaknesses is as important as knowing the kind of work you are looking for. Only show things you are confident in doing and interested in doing.
Creative employers take the contents of a portfolio at face value. If possible, add new samples that are in the line of work with the company you are looking to work for. Demonstrate your versatility in the field.
If you have work that is published, highlight it in your portfolio. Show it earlier on in your portfolio. Also include one or two sketchbooks in case the employer wants to see them at the end of your presentation.
You may need to put together more than one portfolio or divide one into different sections that show different styles and disciplines. Multi-skilled practitioners may have different portfolios that show skills in different ways and that are specific to a variety of jobs.

SLC Design Week

I RSVPed for Design for Sport during SLC Design Week.

Reading 2

Chapter 2:

Making Sense of the Marketplace

Find out what areas you are most interested in and who you need to approach.

Internships are a great way to start out and can lead to full time positions.

Design groups differ in most aspects.

Ad agencies pay the highest fees but you have tight deadlines and nee to work hard.

Editorial is wide ranging. It is important to know which ones best suit your abilities.

Many designers who move to freelance work start at a publishing house. 

Comic and graphic novels are a route more for illustrators than designers.

Software skills are important for designers who want to work in entertainment/production.

Computer games development doesn't offer a lot of opportunity for designers.

Greeting cards are one of the few fields where having a variety of illustrative styles is an advantage.

Reading 1

Chapter 1:

What is a Portfolio

It shows work of a designer and showcases what they have done and learned up until that point in time.

An entry level portfolio should show they can solve problems through image making. A grad school portfolio should be more sophisticated and be one they could show a potential employer.

A professional portfolio needs a website accompanying it.

A graphic design portfolio should be tailored to an employers requirements and show the designer's abilities.

Multi-skilled practitioners may need more than one portfolio.